Marketing Analytics
Learn how to measure Marketing ROI with key metrics and identify which channels work. We explain attribution models (Single-Touch vs Multi-Touch) and show you how InfoBeatLive turns your ad spend into 10%+ WoW revenue growth.
How to Track ROI and Attribution Models for Efficient SaaS Growth
For founders, marketing analytics shouldn't be a complex black box. It must be a clear system that answers one question: Is my marketing budget driving profitable growth? InfoBeatLive unifies your acquisition data (Track New Users, Track Spending) with your revenue data (Paying Users Growth, Conversion Rate) to deliver the most accurate Marketing ROI metrics. Stop wasting money on channels that don't convert and use our data-driven insights to achieve sustainable 10%+ Week-Over-Week Growth.
Channel Efficiency: How to Track Which Marketing Channels Work
The simple metric is Track New Users per channel, but the sophisticated metric is CAC (Customer Acquisition Cost) per channel.
- Cost Ingestion: Log all platform spend into Track Spending.
- Attribution Input: Use a reliable system to tag new users by source (e.g., Google Ads, Organic Search).
- CAC Calculation: InfoBeatLive links these two data points to instantly calculate the cost-per-user for each source.
- Profitability Check: Compare Channel CAC against your LTV (calculated using Track Revenue and Churned Users) to determine which channel is profitable.
By utilizing Custom Metrics to upload cost-per-channel data, you get a crystal-clear picture of your true marketing engine performance.
→ Configure Custom Metrics for Channel TrackingFair Credit: Attribution Models Explained (Beginner Friendly)
Attribution models determine which marketing touchpoint gets credit for a conversion. Understanding them is crucial for reading your marketing data like a pro:
| Model | Description | Why It Matters |
|---|---|---|
| First-Touch | 100% credit to the first source. | Good for identifying awareness drivers. |
| Last-Touch | 100% credit to the final source before conversion. | Good for identifying closing channels. |
| Linear/Time Decay | Credit distributed across all touchpoints. | Best for complex B2B funnels. |
InfoBeatLive allows you to look past the default last-click data and incorporate multi-touch insights to optimize the entire customer journey toward a high Conversion Rate.
Strategic Choice: Multi-Touch Attribution vs Single-Touch
For most modern SaaS startups, relying solely on Single-Touch (Last-Touch) attribution is dangerous. Why Multi-Touch Attribution is better:
- Accuracy: Reflects the reality that users interact with multiple channels before subscribing.
- Budget Allocation: Stops you from cutting valuable top-of-funnel channels (like content marketing) just because they don't get the final credit.
- Growth Lever Identification: Helps you see that one channel drives initial Track New Users and a second drives Paying Users Growth.
Use AI performance analysis to quickly compare ROI based on different attribution models before making costly budget shifts.
The Bottom Line: How To Measure Marketing ROI with Metrics
True Marketing ROI is not measured in Clicks or Impressions; it's measured in profit and financial health.
The ultimate ROI metric is the LTV:CAC Ratio.
Formula simplified: LTV / CAC. A ratio of 3:1 is typically required for sustainable scaling. Your marketing is profitable when LTV significantly exceeds CAC.
- Daily Health Check: InfoBeatLive constantly monitors your Track Spending against LTV.
- Alerts: You receive Operational Alerts instantly if your CAC spikes or your profitability ratio drops.
- Actionable Direction: The system tells you to either reduce channel spend or fix retention (Churned Users) to restore a healthy ROI.
We turn the complex relationship between LTV and CAC into a simple, daily actionable metric for founders.